Santa Café recipes steak billion.
If the Steak House, a shop located in malls, believe that most people want to think of the brand. Santa is coming, but im over that this brand will get in mind customershave successfully passed most tests require rocks and trial and error, not the least of which is behind the success of this happening is revealed by Surachai cleverly diploma Det. Managing Director, Kathy restaurant limited who created this train made a turning point, as many customer‘s favorite station.
Even the Santa brand to stay on the path, looking tasty in a mall for 12 years but recently leap growth will occur during the past four years. In conjunction with the access map administration of Surachai previously, he is one of the shareholders, then the majority of shares is the company’s CEO and.
“We are a restaurant, I think branding is important, so we must therefore have a brand story, memorable Santa IM is the name I have chosen for myself with my hands, because Santa IM New Mexico State, capital, interesting personalities together 3: a city cowboy cattle and switched trains now coming home, we retrace the steak market even though there are not many times, but all creation that is a cowboy, or use the logo as a cow, so we created a different Story of the train and pulled out when the brand story is the stage design experience to all customers, whether they are a reasonable price with the service, he is unique, ranging from foot traffic, employees take to the seat selection to food or even rewrite sen pinch food called as Marketing Experience, this will help make our customers recognize us immediately.”
From defining the Output of all the above is both the key to Input design Surachai and Process to work back home easier.
“It is a matter that the Input of raw materials, personnel, and work back home all. We design the service systematically By doing so, we see immediately that the 18-year-old boy is to training employees. I used the Easy Step, normal, other stores may have to pour ronchef 3 years old but I just 3 months duration, or the child, served the first day not yet fluent, but days later he was able to do everything. We also look to long-term personnel matters The rate of Western food over is quite high. Average is 10 percent, but I am making just 7 percent, we support education funding. When hegraduated, it can become Manager immediately. It is the bond between the child and the organization. “
Another important point which makes this business man can change sales from hundreds of millions into billions of time just four years is to improve the system used to harmonize the amount sold is considered to reduce the cost of quality is still original.
“When I brought Division I cancel command system, central kitchen, as soon as the system is not that central kitchen, central kitchen is not very good quality control standards are easier, but there is a very high cost, central kitchen, we would adjust to the logistics systems used by our suppliers of raw materials sent directly to each branch, a technique that can maintain the standard of the steak. We also have a system to control the production of secret sauce for Rambo separate suppliers for the production of a mixture of two sauces that are not yet finished, and rarely mixed taste inrestaurants, in order to reduce the risk that these management systems allows himself to be Santa. IM can be expanded very quickly. “